Bucherer 1888 x Rolex Certified
Pre-Owned NYC Winter Campaign
Led creative production for a multi-asset winter campaign for Bucherer x Rolex Certified Pre-Owned, developed in collaboration with videographer Alex Lawson.
The project centered on emotionally driven storytelling and elevated lifestyle imagery, using cinematic New York environments and intimate character-driven moments to position RCPO within a more contemporary luxury landscape. Responsibilities included concept development, vendor management, storyboarding, casting alignment, creative oversight on set, and post-production direction across video and still assets.
The Bucherer x Rolex Certified Pre-Owned winter campaign was developed to reflect the evolving diversity of today’s luxury watch collector, highlighting a broader and more contemporary vision of Rolex clientele across both men and women.
Through cinematic storytelling and intimate lifestyle moments, the campaign positioned Certified Pre-Owned as an entry point into the rich history and legacy of Rolex—offering rare and meaningful timepieces that feel both aspirational and deeply personal to a new generation of collectors.