Bucherer 1888 //
Rolex Certified Pre-Owned
The El•e•vate Series is a luxury experiential platform created for Bucherer 1888 and Rolex Certified Pre-Owned, exploring the intersection of horological craftsmanship, cultural relevance, and considered design.
In my role as Senior Creative Production Manager at Bucherer 1888, I directed creative production for the series across campaign imagery, video shoots, experiential event coverage, animated asset creation, and multi-channel marketing assets. The work focused on creating emotionally resonant storytelling that expanded beyond traditional product marketing into a more cinematic and culturally engaged luxury experience.
Created animated graphics for social media channels.
The El•e•vate Series was developed with a multi-platform storytelling approach, ensuring the visual language translated cohesively across social media, event marketing, video, and experiential touchpoints.
The campaign delivered strong engagement across Bucherer 1888 channels while expanding visibility through organic reposting and amplification from featured celebrity guests and collaborators.
Assets live in our Bucherer 1888 Roosevelt Field store location.
